Creating something natural, playful, and poetic set in the beautiful Great Dixter.” Asking Tyler and all the inspiring individuals featured to explore the natural relationships between friends, nature, family, and femininity. “I wanted the campaign to capture the spirit and community of the cast as well as the collection itself. The set design was created by David White and nods to the tactile installations that have become a signature within Rocha’s stores and images, and the sweeping panels of fabric that often appear within Mitchell’s images. The campaign was created with the help of a number of Rocha’s long-term collaborators stylist Robbie Spencer, make-up artist Thomas De Kluyver and hair stylist Cyndia Harvey. The campaign was shot at the historic Great Dixter house and gardens in Northiam, East Sussex, England and infers the stages of a meal and the rituals that come with sharing food and free time the preparation and planning, the washing and table-laying, the presentation of fresh produce, the eventual relaxation.

Also featured are figures who are often present in Rocha’s world, whether in her shows or images, such as the model Tess McMillan and sisters, Adwoa Aboah and Kesewa Aboah, the former an activist and model, the latter an artist and model. Actors Daisy Edgar-Jones and Micheal Ward, both rising stars, appear alongside Royal Ballet Principal Dancer Francesca Hayward, the artist Faye Wei Wei, the captivating models Mouchette Bell and Aramish Mangi, and the pioneering musician Kelsey Lu – who also provides the beautiful soundtrack for the campaign film. The talents featured in the campaign are dynamic individuals whose skills, outlook and unique beauty are admired by Rocha.

H and m ad campaign